Advertising and sponsorship
MEED is the catalyst for business success in the Middle East.
Information you will find on this page:
MEED's unrivalled audience of senior level business decision makers working in large multinational blue chips, emerging local pan Arab organisations and the rapidly growing market of local companies can be reached through our portfolio of print online and specialists events.
MEED helps its clients meet strategic and tactical marketing objectives including:
Building brand awareness
Changing brand perceptions
Communicating key messages
Launching brands/ products
Meeting and interacting with new and existing customers
Winning business
Reaching a discerning and lucrative international business audience across more than 78 countries worldwide, MEED provides the most targeted, cost effective media platforms covering all sectors of the Middle East business markets and countries.
MEED audience
MEED's users and delegates are senior level business decision makers who work within large multi-national companies across key sectors.
MEED is their key business information source to keep them abreast of all that is happening across the vertical sectors and the countries of the Middle East.
Some 92% of readers trust MEED to give them valued information which helps with their day to day business decisions.
More than 3,000 senior executives attend MEED events every year to hear about the latest industry developments from business leaders such as Sheikha Lubna and Prince Al Waleed, and make contacts that directly drive revenues for their business.
Through MEED's portfolio of products in print, online and via our specialist events, MEED is the one-stop shop to achieve your business objectives in the Middle East.
ABC audit
To read ABC's audit of MEED magazine, go to http://www.abc.org.uk and search by title (search field top-right on homepage) for MEED. There is a link on the MEED audit page to view MEED's ABC certificate as a PDF file.
Print advertising
Weekly MEED consistently delivers on our core values of 'intelligent, confident and dynamic' and creates the ideal environment in which to reach our valuable audience.
MEED provides an unrivalled and independent editorial environment in which to advertise.
The MEED brand is one of the strongest and most established in the region – matched with a loyal base of readers, provides companies with a first-class publication and environment in which to communicate key marketing messages
MEED magazine provides unique weekly business intelligence, of which 92% of readers either file the publication for reference or pass the magazine on*
MEED magazine rate card
| Display rate card | Number of Insertions | ||||
| 2008 USD $ | 1-2 | 3-6 | 7-12 | 13-25 | 26+ |
| Full colour | |||||
| Double page spread | 19,250 | 18,300 | 17,850 | 16,900 | 15,000 |
| Full page | 10,500 | 10,050 | 9,750 | 9,250 | 8,250 |
| Two thirds | 8,250 | 7,850 | 7,650 | 7,250 | 6,500 |
| Half page | 6,900 | 6,550 | 6,400 | 6,050 | 5,400 |
| Third page | 5,300 | 5,050 | 4,900 | 4,625 | 4,150 |
| Quarter page | 4,450 | 4,200 | 4,100 | 3,850 | 3,450 |
| COVER POSITIONS | |||||
| Inside front cover | 23,000 | 22,300 | 21,750 | 20,550 | 18,250 |
| Double page spread | |||||
| Outside back cover | 13,650 | 13,200 | 12,850 | 12,200 | 10,900 |
| Inside front cover | 12,650 | 12,200 | 11,850 | 11,200 | 9,900 |
| Inside back cover | 11,300 | 10,900 | 10,600 | 10,000 | 8,950 |
| Guaranteed position | 20% | ||||
Rates applicable until 31st December 2008.
Exchange Rates: 1US$ = AED 3.67, 1 Euro = US$ 1.44, 1GBP = Euro 1.39
For more information on the print advertising opportunities, please email advertising@meed.com.
Online and email
Interactivity is an increasingly essential element of any media communication campaign. Communications across online and email platforms deliver a number of campaign features including:
A high impact and immediate medium
The ability for business customers to interact with your brand
MEED.com is at the core of the MEED brand portfolio and offers a complete one-stop-shop resource on business intelligence around the clock.
MEED.com provides advertisers with the following content-driven propositions tailored by communities of interest:
Three forms of unique content: daily news, provided six days a week; networking, via MEED Conferences and bespoke research, via MEED Insight Weekly and daily email newsletters
MEED.com offers advertising and sponsorship options which place your company at the heart of news and information as it happens.
For more information on online and email opportunities, please email advertising@meed.com.
Special reports
MEED publishes weekly special reports focusing on a country or sector with in-depth interviews, analysis and data. View MEED's calendar of 2008's special reports for more information.
Events
Whether you're considering large-scale conferences or premium networking opportunities and one-to-one interaction; most major corporate brands view sponsorship of events as a core element of their marketing communication plans.
MEED Events provide powerful, informative and experiential connections with captive and valuable audiences.
Our long-term strategic sponsorship packages enable brands to be viewed as thought leaders and position companies at the forefront of their market, We can also provide more tactical options for those companies looking to further their tactical business objectives.
MEED can help communicate your messages effectively within the right environment for your brand.
For a list of forthcoming conferences, please visit www.meed.com/events.
For further information on sponsorship opportunities, please email sponsorship@meed.com .
Whatever your corporate business objectives may be, we have dedicated teams who work in partnership with clients to deliver the best media solution to meet your needs.
Contact information
Dubai, UAE: Tel +97 14 390 0045
Riyadh, Saudi Arabia: Tel +96 61 409 1668
London, UK: Tel +44 207 728 4830
Email: advertising@meed.com / sponsorship@meed.com
* Source: Survey - Fusion Communications 2007
