MEED Advertising: Case Studies
Clients explain how advertising in MEED Magazine met their objectives.
Case Study 1: Tamouh
Tamouh, a leading property developer, known for its flagship project in Abu Dhabi, Reem Island
Objective
- To launch Tamouh’s new corporate identity
- To increase their corporate brand presence
Target
- High net worth individuals, investors and financial institutions
Idea/ Mechanic
- The creative mirrored the larger campaign launch for Tamouh
Testimonial
“The campaign was a resounding success resulting in Tamouh reaching its target audience and resulting in general awareness of the brand, mindshare and curiosity about the brand and its investments.”
Samia Bouazza, Director of Marketing & Sales, Multiply Marketing Consultancy Services
Case Study: Qatar Islamic Bank
Qatar Islamic Bank is the fourth largest bank in Qatar’s total banking sector and number one in Islamic banking in Qatar with nearly 30 billion QR in assets. 33rd biggest banking company in the GCC
Objective
- To reinforce the new brand identity
- To develop strong and consistent market presence
Target
- Senior investors, key decision makers from the Middle East
Idea/ Mechanic
- Heavy-weight print campaign with 27 pages of print advertising in 2008
Testimonial
“We have done a thorough research end 2006 to identify the magazines that we will advertise in, in 2007. MEED magazine was the first one we have selected for our Bank. The high profile of the magazine, the excellent and sharp content makes it a must read by senior level executives and this fits perfectly with our target audience. We were sure that MEED will contribute to raise our profile and increase our bank awareness level in the GCC among the target group. I was already approached by senior Qatari executives who were impressed that a Qatari Bank is regularly advertising in MEED. Signing a yearly deal with MEED to be almost every week in there was the right thing to do for Qatar Islamic Bank. I am sure this deal is just the first of others to follow.”
Chouaib Othmane, Head of Marketing & Corporate Communications Investment, Investment Banking & Development
Related Files
Case Studies
PDF, size 40.49 KbMEED Magazine Size Specifications and Mechanical Information
PDF, size 42.95 KbMEED.com Advertising Guidelines, Specification and Terms
PDF, size 1.92 Mb
PictureMEED Commercial Rate Card
PDF, size 45.26 KbMEED.com statistics Jan 2010
PDF, size 0.11 Mb
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