MEED Reader Profile

MEED gives business leaders the inside track. Through our portfolio of business intelligence products in print, online and via specialist events, MEED customers have access to thought-provoking analysis and insights, high level networking opportunities and exclusive commentary from the region’s industry leaders.

  • Average MEED reader is a 47 year old male (92% male and 80% are aged 35 to 64 years old)
  • Based mainly in the Middle East (65%) - Graph 1
  • Most likely to speak English (44% have English as their first spoken language)
  • Average annual household income of $184,922
  • 79% are senior managers (GM, MD, Owner, CEO / Chairman or Director) - Graph 2
  • 73% work in multi-national companies, working mainly in Construction, Oil & Gas, Banking & Finance or Power & Water - Graph 3
  • Involved in the purchase of a range of products and services including capital equipment, IT equipment, lease equipment, business/ financial services and utilities - Graph 4
  • Mostly interested in 6 GCC countries (UAE (91%), Qatar (89%), Saudi Arabia (88%), Oman (85%), Bahrain (84%) and Kuwait (84%)
  • MEED subscribers have, on average, taken 24 business flights in the past year with the majority flying business class (59%)
  • On average, they annually spend 27 nights in hotels for business purposes, and 17 nights in hotels for leisure
  • 84% of subscribers stay in business / executive suites in hotels when they travel on business
  • 90% use hotel business lounges when they travel on business

Source: Fusion Communications 200

 

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