MEED Reader Profile
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MEED Reader Graph 1: Geographic location - 65% of readers are based in the MENA region
MEED gives business leaders the inside track. Through our portfolio of business intelligence products in print, online and via specialist events, MEED customers have access to thought-provoking analysis and insights, high level networking opportunities and exclusive commentary from the region’s industry leaders.
- Average MEED reader is a 47 year old male (92% male and 80% are aged 35 to 64 years old)
- Based mainly in the Middle East (65%) - Graph 1
- Most likely to speak English (44% have English as their first spoken language)
- Average annual household income of $184,922
- 79% are senior managers (GM, MD, Owner, CEO / Chairman or Director) - Graph 2
- 73% work in multi-national companies, working mainly in Construction, Oil & Gas, Banking & Finance or Power & Water - Graph 3
- Involved in the purchase of a range of products and services including capital equipment, IT equipment, lease equipment, business/ financial services and utilities - Graph 4
- Mostly interested in 6 GCC countries (UAE (91%), Qatar (89%), Saudi Arabia (88%), Oman (85%), Bahrain (84%) and Kuwait (84%)
- MEED subscribers have, on average, taken 24 business flights in the past year with the majority flying business class (59%)
- On average, they annually spend 27 nights in hotels for business purposes, and 17 nights in hotels for leisure
- 84% of subscribers stay in business / executive suites in hotels when they travel on business
- 90% use hotel business lounges when they travel on business
Source: Fusion Communications 200
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