MEED: Targeted Readership
Premium business intelligence service that allows you to place your marketing message alongside our sector-specific content in order to position your company as a leader in that field
Magazine
Independently audited by the Audit Bureau of Circulation (ABC), MEED has an average net circulation of 6,090*. With a pass-on readership of over 4 per copy; that means your advert is seen by nearly 28,000 decision-makers every issue.
- 95% of readers are in a senior managerial position or above
- 72% of readers work for multi-national companies
- Average age of MEED reader is 46
* ABC Audited Average Net Circulation, Jan - Dec 2010
MEED.com
Viewed by over 76,000 unique visitors per month, MEED.com is a premium business intelligence service that allows you to place your marketing message alongside our sector-specific content in order to position your company as a leader in that field.
- 61% of readers visit MEED.com more than 3 times a week, 9% more than last year
| Top Line Statistics | |
|---|---|
| Total visits per month | 144,297 |
| Average monthly visitors | 73,661 |
| % of visitors visiting more than once | 29.55% |
| Average page views per month | 512,635 |
| Average time on site | 9.43 min |
Newsletters
With our choice of 15 online newsletters, you can ensure that your message is delivered direct to your customer’s inbox.
Key MEED Facts
- 98% of readers regard MEED as an important means of keeping up-to-date
- 83% of readers trust MEED
- 66% of readers say that MEED is their primary source of information within the Middle East
About MEED
Since 1957, MEED has been the leading source of business intelligence for the Middle East.
MEED, the ‘Middle East Economic Digest’, has been helping senior executives make informed business decisions in the Middle East for more than 50 years. Through a variety of unique solutions, MEED helps you promote your brand to your key markets. Our offerings include:
- Weekly magazine with a circulation of 6,090* (ABC Jan - Dec 2010)
- Regular supplements, distributed with the magazine and at relevant events
- MEED.com which has an average of 76,000 visitors per month
- Online newsletters providing targeted messages to specific audiences
Top Reasons to Advertise
- MEED’s unrivalled and independent editorial content provides the ideal environment in which to reach a valuable audience with your key marketing message - the perceived endorsement of one of the strongest and most established brands in the region lends credibility to any advertising campaign
- MEED attracts the most lucrative and loyal readership among senior business professionals - this exclusive audience is more likely to respond to advertising that they have seen within their trusted MEED, giving our advertisers a better ROI
- MEED provides unique weekly business intelligence which readers either file for reference or pass on - advertisers are therefore guaranteed a high level of repeat exposure and increased brand awareness
Connect with the most powerful business audience in the Middle East. Reach influential decision-makers, call +971 (0) 4 390 0698
What readers do with MEED
- 58% will recommend / show the information to someone else
- 34% will contact a supplier / manufacturer /organisation
- 33% will visit a product / service or organisation’s website
This demonstrates that an advert in MEED is seen AND acted upon
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Follow us if you want to interact with MEED, telling us you agree or disagree with our views, read the opinions of our journalists when they are travelling around the Middle East, or to simply have a live update of selected MEED news and blogs.
