Michael Dell, CEO of Dell, told delegates at the IDC CIO summit in Dubai this afternoon that the industry was not slowing down in terms of technology innovation and that helping to improve efficiency was high on his company's agenda. Speaking to a packed auditorium he said that 'today's IT heads faced the real challenge of getting greater efficiency despite having to cut costs'. But, he added, you 'cannot cut your way to prosperity' and that IT heads must use technology to improve efficiency and make technology 'work harder'.