Du has unveiled an Assurance Plan for its Blackberry customers in wake of the TRA's decision to ban Blackberry services from October. Consumers who wish to switch from their Blackberry to a different smart phone will be given a AED1500 discount on a new device. Alternatively they can keep their Blackberry and will receive unlimited data plans and free text messages. Speaking at a press conference, Osman Sultan, CEO of DU said that the offers will be pulled if the TRA reaches a deal before the October 10th cut off point. Sultan also revealed that Du currently has close to 100,000 Blackberry subscribers. It is thought there are approximately 500,000 Blackberry users in the UAE.