Due for completion in 2009, the resort will occupy a site of about 500,000 square metres and will include a five-star hotel, villas, retail facilities and a spa. There will also be a network of canals with a total length of about five kilometres. According to DIP, the project is targeted mainly at GCC and European tourists.

DIP is developing a similar resort in Oman, the estimated $820 million Salam Yiti Lifestyle Resort & Spa, and plans to extend the brand elsewhere. The firm is also undertaking major projects in Qatar, Morocco and Turkey (MEED 28:10:05; 23:9:05).