Emirates Airline today announced that it would begin operating its A380 aircraft to Seoul's Incheon International Airport in November 2009. The new service is timed to coincide with Visit Korea Year in 2010, where the national government and the city of Seoul are joining forces with the private sector to promote South Korea as a destination for international tourism. The new service represents the aviation world's first A380 operation to Seoul, as well as Emirates' first A380 service to North East Asia. It follows the successful deployment of Emirates' A380s to New York and London, and soon-to-be-launched Sydney and Auckland.