Etisalat has launched a new service that enables businesses to provide interactive services for their end customers. Based on Unstructured Supplementary Services Data (USSD) platform, QuickServe is an 'instant messaging type' phone service with quick response times, according to a press statement. It allows businesses to deploy various customer-centric interactive applications like mobile banking, mobile ticketing, bill payments, mobile gaming, customer inquiries and feedback solutions.
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