Dubai-based Al Jawhara Hospitality Group (JHG) has brought on show the 'Pure Rooms' event, the first of its kind in the Middle East that strictly adheres to Islamic hospitality, Khaleej Times has reported. The event introduces the concept of 'Halal Tourism'. The JHG does not allow liquor within its apartments and hotels. Halal body care items and Halal champagnes were also showcased in the exhibition.