Hilton Worldwide, formerly Hilton Hotels Corporation, has announced launch of its new corporate name and logo. According to the group, Hilton Worldwide signifies the company's global reach, and the logo incorporates key design elements reflecting Hilton's heritage, vision for the future and commitment to excellence in service. 'The changes have also been mirrored by the internal launch of a refreshed company vision, mission, values and key strategic priorities, which are intended to communicate more clearly how Hilton conducts business and plans to achieve company goals,' the company said in a statement.