Company: Natixis, Algerie
Position: Head of Natixis
Biography: Natixis, through its predecessor Natexis Banques Populaires (NBP), was the second French bank to establish in Algeria. Hocine Mouffok, the bank’s first Algeria head, established an office in 2000 and operations began in 2001. Mouffok has a masters degree in business administration and a doctorate in international banking from HEC Montreal business school in Canada. He is a former lecturer in economy and his career includes a stint as head of state-owned Banque National d’Algerie. In mid-2006, NBP still had only three branches in Algeria, but following the creation of Natixis in November 2006, a rapid expansion programme began. It now has 20 branches and aims to increase this to 60 by the end of 2009. Natixis Algerie offers retail and corporate banking services and plans to expand its services in both banking and insurance, and to become a reference bank for the Algerian market.