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Registration is being finalised with the Dubai International Financial Centre (DIFC) of Serai Capital, a new company being established to manage a portfolio of hotels both within the Middle East and further afield. The hotels will be acquired by the newly formed sharia-compliant Al-Yusr investment fund – already registered in the Isle of Man and legally managed out of the territory. The brand, Serai Hotels & Resorts, will focus on offering an authentically Islamic experience for visitors, particularly catering to women and families.