ATV was supposed to launch on 1 August, but media regulator, the Audio Visual Commission, prevented the company from making its first satellite broadcasts. The regulator said ATV’s application for a licence was incomplete.

The launch date was delayed again when the company was sold to Al-Ajayeb for Investments Company for JD15m ($21m) in September.

Al-Ajayeb is now looking for additional investors from either Jordan or the Gulf before the launch of the channel in early 2008.

“We are in the process of negotiating with several investors who showed great interest in investing in the channel. This is of great importance for us because it gives the channel a boost,” says Rashdan.