Intel Corp has unveiled its newest 'Xeon' server chip, seeking to capitalise on an explosion of internet traffic sparked by web-based cloud computing, social networking and growing smartphone and tablet computer use, Reuters has reported. The company's Xeon E5-2600 family of processors delivers up to 80% better performance than previous platforms while consuming less energy, Diane Bryant, in charge of Intel's data centre business, told reporters. It is designed to support the servers and workstations that handle what Intel estimates will be 33% annual growth of data traffic through 2015.