Market Talk: Procore commits to new era of smart construction

23 June 2021
Real-time insights and digital collaboration are optimising project success and increasing efficiency for the industry

By Mohamed Swidan, Senior Director and Head of Middle East and North Africa at Procore Technologies

What is smarter construction?

Smarter construction hinges on the smart use of data for construction projects. As an industry, we need to look beyond using just manual tools, and instead to solutions which allow on-demand access to insights, offer the ability to analyse and draw conclusions from them, and bring disconnected teams together on one global platform. 

At Procore, we are committed to providing the right technology to help companies achieve even greater success with their construction projects. It enables teams to streamline processes, communicate effectively, and build faster by creating a single source of truth. 

The Middle East and North Africa (Mena) region is the archetype of future construction. Its modernist designs, groundbreaking engineering, and increasing focus on sustainability and quality are inspiring, and set it apart from other regions. In order to stay ahead, these complex and pioneering projects must continue to innovate digitally. Having clear visibility of their performance will allow construction companies to reach new levels of project optimisation.

How is Procore’s one platform technology leading digital transformation for the construction industry?

The construction industry has never been afraid of embracing change. But challenges and frustrations around misalignment, misspent time, bad financial management and lack of accountability have forced the industry to accelerate its digital transformation.

Procore’s single unified platform connects the field to the office, and all project stakeholders, including owners, general contractors, architects and engineers. With today’s workforce becoming more mobile and decentralised, the platform enables digital transformation by giving mobile access to project data – which we think will be just as important as concrete itself. 

Companies will ultimately win or lose based on their ability to harness project insights, anytime, from anywhere. Imagine if you could share a live dashboard of project insights that enable project managers to make better, faster and more data-driven decisions. This would ultimately increase the quality of output and reduce the time and money spent on rework.

Why should construction companies make better use of technology now more than ever before?

Now is the time to harness technology. There is clear evidence to show that smarter construction is winning. Industries and markets are evolving quicker than ever before through their digital transformation approach. 

Remote collaboration is increasing as teams find solutions to work faster and more effectively. It is crucial that construction arms itself with tools that connect the dots and offer value. After all, a smooth-running operation is a financially secure one.

The delivery of real-time, actionable insight into performance data will empower the Mena region to reach its ambitious construction goals, continue to hold itself to the highest standards and lead the shift towards smarter construction. 

To find out more, please visit us at

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