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Mindware targets Dell Saudi growth

22 March 2009

IT distributor Mindware aims to increase Dell's share in the Saudi Arabian computer market by 10%, to reach 35% in 2009. The distributor has worked with Dell since 2004 and was recently awarded rights to distribute Dell desktops, laptops and accessories throughout the GCC. "Our basic strategy is to make sure that our regional channel partner network has the capacity and knowledge to efficiently communicate the benefits of Dell products to its consumers," said Wael Waheed, Business Unit Manager for Dell at Mindware.

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