AeroMobile has said that 40% of Emirates Airline aircraft have been equipped with AeroMobile's mobile connectivity service, according to website FlightGlobal. The service allows passengers to make and receive voice calls and send and receive short messages using their cell phones. Emirates began offering the service in March 2008. Emirates had recently begun gate-marketing the product in Dubai, the company has said. Emirates' AeroMobile traffic as a whole indicates that 35% of usage occurs on routes to Europe, 16% to the Middle East, 15% to North Asia, 4% to South Asia, 21% to Africa and 9% on Australasian routes.