Mobily, the Saudi mobile phone operator run by the UAE's Etisalat, has cut the cost of mobile phone calls made from home in an attempt to encourage people to stop using their fixed-line phones, which are supplied by rival Saudi Telecom. Mobily has cut the price of calls made within half a kilometre of home by one-third, from SR 0.30 ($0.80) to SR 0.20 ($0.50).