Located on the island's trunk, the project involves the construction of a four-level retail centre with two 42-storey residential towers. It will have 120,000 square metres of retail space and 150,000 square metres of residential space. It will also have parking spaces for 4,800 cars. Singapore's RSP is the consultant.

The project is the second to be tendered by Nakheel for the Palm Jumeirah in recent months.

In October, the developer received bids for the contract to build the Trump International Hotel & Tower. The bidders were the local/South African joint venture of Al-Habtoor Engineering Enterprises and Murray & Roberts Contractors (Middle East) and the local/Australian Nasa Multiplex (MEED 12:10:07).