The oneworld alliance and its member airlines celebrated the organisation's tenth anniversary yesterday. Oneworld was originally founded by British Airways, Cathay Pacific and Qantas and has expanded to include Royal Jordanian, American Airlines, Iberia, and others. Oneworld members will be participating in a number of initiatives to mark the anniversary, including 10% off all alliance fares for ten weeks and a new fare covering travel through Europe, the Middle East, North America and South America.