The Rezidor Hotel Group has announced that its mid-market brand Park Inn will be renamed Park Inn by Radisson. "The link with Radisson and its great strength and reputation will allow Park Inn to grow even faster and to be even more efficient. We are also confident that this brand endorsement will further increase the brand awareness for both Park Inn and Radisson", Kurt Ritter, President and CEO of Rezidor said. The renaming process will start in the UK and be a gentle evolutionary process across Europe, Middle East and Africa, the firm said.