Recommendation for BETT conference attendees

30 October 2011

The regional market is likely to grow in coming years

Post-revolutionary states like Libya, Egypt and Tunisia will benefit from financial and technical assistance from the international community as they go about rebuilding their economies and restructuring their public sectors.

The main opportunities for educational technology vendors in the MENA region are likely to come from the oil-rich Gulf Arab states of the Gulf Cooperation Council (GCC), with international and private schools providing a significant opportunity.

Companies with early offerings in technology which utilises existing infrastructure, from broadband access and mobile phone use, are likely to make particular inroads, especially if they can offer good value for money and Arabic language content.

A key part of entering the regional market will always be finding a local agent who can help international businesses both understand and break in to the local public and private sector.

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