Saudi Arabia is to focus on enterprise initiatives for small to medium-sized private sector companies and developing various tourist destinations and economic zones, in a tourism plan to be published by year end. Some 47 million tourists visited the country in 2008 and by 2020, visitor numbers are predicted to hit 88 million. The hotel and tourism sector will generate SR101bn by 2020, making it one of the largest non-oil growth areas of the economy, said Saudi Commission for Tourism and Antiquities Chairman Prince Sultan bin Salman bin Abdulaziz Al Saud.