About MEED

Since 1957, MEED has been the leading source of business intelligence for the Middle East.

MEED, the ‘Middle East Economic Digest’, has been helping senior executives make informed business decisions in the Middle East for more than 50 years. Through a variety of unique solutions, MEED helps you promote your brand to your key markets. Our offerings include:

  1. Weekly magazine with a circulation of 4,830 (ABC Jan – Dec 2013)
  2. Regular supplements, distributed with the magazine and at relevant events
  3. MEED.com which has an average of 72,000 visitors per month
  4. Online newsletters providing targeted messages to specific audiences

MEED Advertising Media Pack

Top Reasons to Advertise

  1. MEED’s unrivalled and independent editorial content provides the ideal environment in which to reach a valuable audience with your key marketing message – the perceived endorsement of one of the strongest and most established brands in the region lends credibility to any advertising campaign
  2. MEED attracts the most lucrative and loyal readership among senior business professionals – this exclusive audience is more likely to respond to advertising that they have seen within their trusted MEED, giving our advertisers a better ROI
  3. MEED provides unique weekly business intelligence which readers either file for reference or pass on – advertisers are therefore guaranteed a high level of repeat exposure and increased brand awareness

Connect with the most powerful business audience in the Middle East. Reach influential decision-makers, call +971 (0) 4 818 0300

What readers do with MEED

  1. 58% will recommend / show the information to someone else
  2. 34% will contact a supplier / manufacturer /organisation
  3. 33% will visit a product / service or organisation’s website

This demonstrates that an advert in MEED is seen AND acted upon

Advertising Opportunities

1. MEED Magazine

MEED magazine contains news, analysis, features and agendas with commentary written by independent experts on the issues affecting the region. With a history of over 50 years of unbiased editorial, MEED is the leading business weekly in the region and your advertisements – whether branding, tenders or recruitment – will be seen by highly influential decision-makers at a senior level.

Special Reports

Each week, MEED magazine includes a Special Report which has in-depth features, data and trends on specific industries and countries across the Middle East. Find the right Special Report for your business and we can position your marketing message within this tactical environment.
Key Special Reports include:

63% of readers regard Special Reports as the most important type of content.

A full calendar of 2011 Special Reports is available

2. Supplements

MEED produces a wide range of supplements, which include analysis on projects and topics beyond the core content of the weekly magazine. These present a wealth of advertising and sponsorship opportunities, which often deliver a wider reach to clients through additional distribution at MEED events.

Regular supplements include:

A full calendar of 2011 Supplements is available

3. MEED.com

MEED.com is a premium subscription website publishing key stories as they break. Packed full of business news, tenders, data and analysis, MEED.com allows advertisers to sponsor a sector online, clearly aligning their brand to our engaged digital audience:

4. Online Newsletters

Available for sponsorship are 13 industry newsletters and one weekly edition which rounds up all of the leading stories, allowing you to deliver your message directly to the inbox of your target audience. An ideal solution for time-specific messages.

Connect with the most powerful business audience in the Middle East. Reach influential decision-makers, call +971 (0) 4 818 0200

MEED portfolio

MEED Insight

MEED Insight is a bespoke research service brought to you by MEED’s top country and sector experts.

Providing tailor-made research, data and analysis, MEED Insight brings together our data-rich archives and unique relationships with key business decision-makers across the Middle East. Drawing on the knowledge and expertise of our dedicated and experienced team of regional experts, MEED Insight can provide you with valuable knowledge and data to help you make more informed business decisions.

MEED Insight has a particular focus on project-related market data thanks to its proprietary database of projects in the region, MEED Projects. MEED Insight can dramatically reduce the time it takes you to identify, obtain, and analyse meaningful market data. Our extensive knowledge of the MENA region will ensure you have the most reliable and comprehensive market coverage possible.

To find out how MEED Insight can help you gain critical business insight, please contact us on:

MEED Projects

MEED Projects is a premium subscription-only service that offers the most in-depth project tracking database in the market, giving valuable project data across the Middle East and North Africa.

Rich in project data, MEED Projects allows you to forecast and conduct trend analysis and produce strategic reports – ensuring you remain at the forefront of your business. Along with tracking projects over US$50m, you can also download data and create graphs and charts for investments according to sectors, countries or timing of major projects.

To take a trial of MEED Projects and to see how you can win more business, please contact us on:

MEED Events

As the Middle East’s leading provider of premium events, MEED Events offers your organisation unparalleled opportunities to meet new clients and build your brand.

With a portfolio that includes large-scale summits, two-day industry specific conferences and unique one-to-one networking opportunities, MEED Events delivers unprecedented access to the region’s key decision-makers.

Each event is rigorously researched within the market to ensure it offers you and your organisation unparalleled opportunities to network with and learn from industry experts, meet new clients and incorporate the latest industry developments into your business strategies.

MEED Events provide high-profile speakers, relevant and critical business content and the latest news from across the GCC. Our events offer delegates prestigious networking opportunities with government officials and senior professionals from the Middle East, Europe and the rest of the world, allowing you to expand your contacts and grow your business.

For a full list of events, please visit: www.meed.com/events

MEED Magazine/ MEED.com

Subscribe to MEED and receive the weekly magazine PLUS full access to MEED.com 24/7. Subscribing is easy, simply: