UAE needs to target budget travellers, says report

04 March 2009

A new report by Euromonitor International says the UAE needs to reach out to growing countries such as China and Brazil in order to weather the financial crisis. The report said Emirates, particularly Dubai, had been marketed as luxury destinations in a spendthrift era, attracting mainly wealthier tourists from Western Europe. Now it needs to target new markets, such as budget travellers from other countries, reported The National.

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