The UAE's Telecommunications Regulatory Authority (TRA) has launched the second phase of its marketing campaign, which aims to target new businesses that have yet to register a domain name as well as existing organisations and businesses that have a web presence but have not registered for a (.ae) domain name. 'There are more registrars providing .ae domain name registration. Customers have the choice to select their registrar as competition leads to better service. The registration process brought online has also made it easier,' the TRA said in a statement.