Action Hotels seeks larger slice of budget market

02 May 2010

With three hotels under construction and seven in the pipeline, Kuwait-based Action Hotels aims to be the largest budget hotel chain in the Middle East, said the company's chairman, Sheikh Mubarak Abdulla Al Mubarak Al Sabah. Speaking to delegates today at the Arabian Hotel Investment Conference in Dubai, Al Sabah said the company is seeking to take advantage of the lack of affordable accomodation in the Middle East, especially in gateway cities in the region. Action currently operates four hotels in the Middle East, and plans to increase its total number of rooms in the region to 3,700 in five years.

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