Instead of investing tens of millions of dollars on a fixed facility, developers could create games that take visitors around malls, says MEEDs News Editor Colin Foreman
Dubai is a regional pioneer at creating zany attractions such as the indoor ski slope at Mall of the Emirates, the sky dive centre at Mirdif City Centre and the Aquarium at Dubai Mall. Looking forward, as developers look to create something different for the new malls they are planning to build, augmented reality could be the perfect solution.
Instead of investing tens of millions of dollars on a fixed facility, developers could create games that take visitors around the mall as they complete the game and, handily for the developer, drive up coveted footfall, says MEEDs News Editor Colin Foreman. They could even get stores to pay for the privilege of being an important part of the game.
MEED Live
MEED Live is a new live-streamed and interactive TV broadcast for MEED subscribers.
Every Thursday at 09:00GMT (13:00UAE), join MEEDs team of Middle East market experts as they discuss the regional market.
You can take part in the discussions by submitting your questions live to the MEED team, who will respond during the broadcast.
You can also submit questions in advance to richard.thompson@meed.com and get answers during the next show.
You might also like...
Petro Rabigh awards KBR maintenance contract
29 March 2024
Diriyah Company seeks firms for demolition package
29 March 2024
European finance in place for Tunisia Bizerte bridge
29 March 2024
HZI takes on Dhafra waste energy EPC contract
29 March 2024
A MEED Subscription...
Subscribe or upgrade your current MEED.com package to support your strategic planning with the MENA region’s best source of business information. Proceed to our online shop below to find out more about the features in each package.