Augmented reality could be perfect solution for developers

10 August 2016

Instead of investing tens of millions of dollars on a fixed facility, developers could create games that take visitors around malls, says MEED’s News Editor Colin Foreman

Dubai is a regional pioneer at creating zany attractions such as the indoor ski slope at Mall of the Emirates, the sky dive centre at Mirdif City Centre and the Aquarium at Dubai Mall. Looking forward, as developers look to create something different for the new malls they are planning to build, augmented reality could be the perfect solution.

Instead of investing tens of millions of dollars on a fixed facility, developers could create games that take visitors around the mall as they complete the game and, handily for the developer, drive up coveted footfall, says MEED’s News Editor Colin Foreman. They could even get stores to pay for the privilege of being an important part of the game. 

MEED Live

MEED Live is a new live-streamed and interactive TV broadcast for MEED subscribers.

Every Thursday at 09:00GMT (13:00UAE), join MEED’s team of Middle East market experts as they discuss the regional market.  

You can take part in the discussions by submitting your questions live to the MEED team, who will respond during the broadcast.   

You can also submit questions in advance to richard.thompson@meed.com and get answers during the next show.      

A MEED Subscription...

Subscribe or upgrade your current MEED.com package to support your strategic planning with the MENA region’s best source of business information. Proceed to our online shop below to find out more about the features in each package.