FOR four decades, NCB deputy general manager Abdullah Bahamdan has worked for the bank in Riyadh. He remembers when crossing the road meant walking through sand and the times his office was cut off by flash floods.
Today, Bahamdan heads NCB's newly formed Riyadh-based corporate banking division responsible for business across the kingdom. Previously, he managed all NCB's business in the central and eastern regios.. Bahamdan is positive about the change. 'The new organisation structure, I believe, will put us in a better position to achieve our goals in the corporate sector,' he says.
The corporate division breaks the kingdom into western, central and eastern regions. Each region has a team dealing with NCB's existing corporate banking clients and numerous middle market accounts.
The middle market is a new classification. 'We identify it based on the potential to grow,' says Bahamdan. 'The middle market is not sophisticated like the corporate sector. We offer consultancy and advice to help owners develop their business, about cash management, how to structure deals and how to invest surpluses.' His division also deals with financial institutions.
Bahamdan is optimistic about the future. 'We believe this division will add a lot to the profitability of the bank both directly and indirectly,' he says. 'We will attract more clients and we will enhance our yield from such corporates. I think that we will gain a big portion of the market by concentrating on and knowing our target markets.'
'We would like to see ourselves in the future handling our clients in a full relationship, and not just as lenders,' Bahamdan adds. 'What will lead us now is customer needs.'
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