Customer Focus of the Year

25 November 2014



Established in 2003, Protraining is a leading training consultancy that offers award-winning business games, simulations and Discovery Maps (a technique of engaging managers and employees in workplace change) to companies in the UAE and throughout the region. Its core methodology is experiential and based on discovery learning, a powerful training approach that accelerates learning and increases knowledge retention. Protraining’s offerings span critical areas such as business acumen, talent leadership, employee alignment, leadership accountability, customer centricity, organisational change and project management. The firm shapes changes in strategies and behaviour, leading to improved performance, increased revenues and better opportunities for customers. Protraining has 20 employees in Dubai and is currently opening its second office in Abu Dhabi.

The judges said

The award is going to a company that has won new business due to its reputation with existing clients and by tailoring its solutions. Protraining impressed the panel with its internal teamwork and focus on customer feedback.


Workz Media

Workz is a leading provider of subscriber products and supply chain services in the Middle East and Africa. Its customer base consists of more than 40 network operators, serviced from Dubai.

Senses salon

Senses provides quality beauty treatments and professional services in an elegant, friendly and caring environment. A growing demand from customers for more services has led to the opening of more branches.

Nahar Building Materials

Nahar Building Materials supplies and installs timber and composite deck flooring for indoor and outdoor use. Its philosophy is to do business in an honest, ethical and dependable manner. The firm was founded in 2002 and, since then, has expanded its product line and number of UAE branches.

Fun Science Recreational Services

The Mad Science Group delivers exciting, hands-on, educational science experiences. Each year, it sparks the imagination of millions of children through an established, global distribution network.

German Imaging Technologies (GIT)

The manufacturer of printer cartridges strives to be the industry segment market leader in the Middle East and North Africa by providing a high-quality product.

The Box Self Storage Service

The Box is a Dubai SME 100 company known for being the emirate’s preferred storage and moving provider. It also supplies packaging material such as boxes, bubble roll, locks and tape.

Fame Reception Management

Since 2005, Fame Reception Management has acted as ambassadors for some of the UAE’s most prestigious companies. Its reception management staff are highly qualified in image and protocol, ensuring the companies they serve receive an exceptional experience.

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