To be called Dubailand, the project is estimated to be worth over AED 18,000 million ($4,905 million), excluding the cost of the infrastructure. It will be built over a 2,000 million-square-feet site adjacent to Nad al-Sheba off the Emirates road. The government will invest over AED 2,600 million ($708 million), while the remaining amount will be sought from the private sector.

Dubailand calls for the construction of six major divisions, covering 45 main and 200 sub-projects. The largest division will be the eco-tourism world, which will be built over 806 million square feet. Entailing an investment of AED 4,000 million ($1,090 million), it will cover the construction of a dinosaur world, a science and history museum, a world of sound and light complex and an animal world. The other divisions include: adventure world, to be built over 145 million square feet and including the Pharaohs world, aqua world, snow world, space and science world, a space hotel and a Middle Ages hotel; sports world to be built over 206 million square feet and including playgrounds, an equestrian centre and related works; themes and leisure vacation world; shopping world; and family city world.

Dubailand, which is proposed to be built by the end of 2006, will be managed by Dubai Development & Investment Authority.