Egypt's Ministry of Tourism has launched a new advertising campaign, 'Egypt: where it all begins', which highlights the Pyramids, Sphinx and other uniquely Egyptian attractions while not failing to mention Egypt's 'aquatic paradise', Daily News Egypt has reported. Tourism to Egypt was down 3.5% at the end of November, according to Omayma El-Husseini, Ministry of Tourism spokesperson. Total tourists to visit the country as of November 2009 reached almost 11.5 million, with expectations that the number for the year will reach 12.5 to 12.8 million.