Local developer Emaar Properties is working on new designs for the Retail District in Dubai Creek Harbour, which, along with the world’s tallest tower, will be one of the key attractions at the new masterplanned development.

The concept for the project is understood to be a challenging one as sources within Emaar say they want to create a new experience and are keen to avoid replicating the existing Dubai Mall in the Downtown district.

“The Retail District in Dubai Creek Harbour, one of the world’s largest masterplanned developments, with significant retail, leisure, boutique hotels and a range of F&B [food and beverage] choices, will be one of the largest lifestyle precincts in the region with its innovative mix of attractions. Accordingly, we are working with various designers on the different aspects of the district,” says an Emaar spokesperson.

One of the consultants working on the scheme is Mirage, although it is understood its role no longer includes being the development manager for the Retail District. “Mirage is one of the main consultants for the Retail District masterplan and has also been engaged as development manager for certain parts of [the development] within Dubai Creek Harbour. There are a number of other consultants involved for various segments within the project,” adds the spokesperson.

MEED reported in February that Emaar had bought a stake in Mirage, a Canada-based consultancy.