Emirates leads tourism campaign for Dubai

05 March 2009

Emirates Airlines plans to fly more than 2,000 travel industry professionals from around the world to Dubai for three-day visits throughout March, April and May as part of a campaign to boost tourism in the emirate, reported The National. The state-backed Emirates Airline is leading the effort in coordination with the Dubai Department of Tourism and Commerce Marketing (DTCM), hotels and travel industry companies. The tourism campaign is estimated to cost $13.6m and will include flights, accommodation, meals and tours for travel agents, tour operators and professionals in the events and exhibitions industry from more than 50 countries.

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