The new venture, known as GE El-Seif Healthcare Arabia, will focus on the sale of GE Healthcare products in Saudi Arabia. This will cover diagnostic and imaging equipment, patient monitoring and data systems, and software programs.

GE Healthcare, a subsidiary of General Electric Company (GE), has been operating in the kingdom for over 25 years.

El-Seif Development Group, part of the larger El-Seif Group, has a number of joint ventures with European and US companies in the medical field. They include an earlier joint venture with GE, called GE El-Seif Medical services.