Sharon Nunes, head of IBM's Big Green Innovations initiative has said that IBM is pushing ahead into providing technology services to manage water, a market $10bn market that the company sees growing quickly, Reuters has reported. 'We are actually looking at three different markets, industrial sector, for example food and beverage companies, local and municipal governments, water utilities,' she has said. Big Green Innovations looks at business opportunities in sectors such as water, carbon management, solar technology and desalination. The group is in discussions with a number of food and beverage, and industrial processing companies.