Jordan’s Communications & Information Technology Ministry has signed a $10m agreement with US-based Google.
Under the partnership, Google will support Jordanian organisations and government entities to promote their products and services using the search firm’s advertising platforms. The scheme will help reinvest $2.5m in the local informations and communications technology (ICT) sector.
“Google’s decision to play a more active role in the development of ICT is a testament to the maturity level of our sector. This agreement will go a long way in building capacity as it relates to strategic digital marketing,” says Communications & Information Technology Minister Marwan Juma.
The announcement was made at G-Jordan, a Google exhibition that brings together developers, entrepreneurs and investors in Amman.
“Initiatives such as G-Jordan Days and this strategic agreement will pave the way for Jordanian entities to have more local and global exposure in the digital world as well as aim at modernizing in Jordan’s IT ecosystem,” says Google’s vice-president of South and East Europe, Middle East and Africa, Carlo D’Asaro Biondo.
Google plans to collaborate with other governments in the Middle East to sign similar deals.