Dubai-based retail firm, Landmark Group has completed the acquisition of the Fitness First franchise business in the MENA region. The transaction includes the 100% buyout of the business from current franchisee Awwal Fitness Ltd, a Jebel Ali free zone company and part of the Alhokair Group of Saudi Arabia. The Middle East Franchise Business currently operates 16 Fitness First outlets in Bahrain, Qatar, Jordan, Saudi Arabia and the UAE.