Estimated to cost $1,400 million, the project involves the construction of: 35 40-storey towers offering 3,000 apartments, ranging from studios up to four-bedroom units; five lower-level hotels and three beach clubs.

The fast-track project will be tendered in at least six packages, with each contract being assigned to one main contractor. Each package is expected to involve the construction of six or seven 40-storey buildings, each with a basement and a three-level podium. All packages will be carried out simultaneously.

The mixed-use development, to be located on the seafront near Mina Seyahi, also entails the construction of shopping malls, restaurants and cinema complexes. The project is due to be completed by early 2005. The project manager is the UK's Mace International. Dubai Technology, e-commerce & Media Free Zone Authority (Tecom) is the client.