IT distributor Pluto has announced its new brand identity and operations structure for the region, whereby Pluto will act as the parent company for subsidiaries that include Pluto Channel and Pluto Games, according to Emirates Business. 'In the region, we were previously known as Pluto Games and as our network is growing and product portfolio increasing outside gaming, the Pluto entity was formed,' said Rami El Hussein, Pluto's Managing Director.